July LTCI Marketing Tools Menu This month, our theme is Independence. As we celebrate our nation's birthday this 4th of July, it's important to remind people that they need to plan for how they will maintain their own independence in the likely event that they (or someone they love) will need long term care. We also provide tools that show how care coordination and cash benefits can help people maintain choice in their care. Share that news with them all month long. Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements. Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items. Just add the items you want to your order, then select the "Deliver to Me" option at the BOTTOM OF THE PAGE to have them delivered to your Inbox for easy access. Starters (Pick 2) Quick and easy, these pieces are easy to share and don't take much time to prepare. July Awareness Poster (Generic) Print off any size on your own color printer, or bring to a professional print shop to have printed up to 24" x 36". July Awareness Poster (Customizable) Download to have your graphics professional modify with your logo or contact info. Infographics: Long Term Care Insurance may help protect your independence Print off and hand out, include in your newsletters or mailings, or include in your social media and email for the month. Infographics for Print or Web: Print-quality infographic Web infographics: Full infographic (web version) "Impact on Caregivers" "Help You Maintain" "Care Event" "Care Arrangements" Top Only Bottom Only Top 2 Tiers of Graphic Conversation Icebreakers Like traditional icebreakers, they are ideal for use in networking events or other social engagements. They also offer easy ways to work bring up LTCI near the end of phone conversation. In addition, they can be used in Social Media such as Facebook or LinkedIn, as these sites offer more character space than Twitter. Special (Just in!) Videos to share  Embed these in your website, on your Facebook page, or email links to your clients. The first video shares the story of how LTCI helped at claims time. The other video shares the reasons why policyholders proactively planned to keep their independence using LTCI. Joe Mollicone - A Burden Relieved Months after his 65th birthday, Joe Mollicone suffered a stroke that left him partially paralyzed and unable to speak. Joe's insurance started paying and was enough to cover his home-care needs. Joe eventually reached his policy payout limit but continued to receive benefits because of his policy's shared-care rider allowing him to tap into his wife Theresa's benefits. Because of the couple's wise planning, Joe received the care he needed and most of their retirement savings were preserved. YouTube Link to Share: https://www.youtube.com/watch?v=J_aYzO-4ojg Life Foundation - Obtaining High Quality Care Recent LTCI purchasers share their stories about why they chose to purchase coverage. Video link to share: http://www.lifehappens.org/industry-resources/videos/ltci-segment-3-obtaining-high-quality-care/ Entrees (Pick 1) These pieces are all pretty hearty, and take a bit more work, so don't bite off more than you can chew. Pick just one, and do it well. Feature Article Submit to your local newspapers or trade publications with your name and contact information. Print under your name and include as an envelope stuffer, larger email or use as website/blog content. Long Term Care Insurance can help protect independence  Prospecting Letters Usage Ideas: Fill in your agency and contact information in the areas provided. Include as an envelope stuffer or email. Help protect your independence with Long Term Care Insurance Sides (match with any other item) Social Media Pieces Designed for Twitter use with enough room to add a link, email address, etc. Tweet these short blurbs throughout the month. They also work great as a passive marketing taglines you can include in your email signature. Blog/newsletter article Designed for shorter article use like those favored in print or electronic newsletters (ConstantContact, CoolerEmail, etc.). The Value of Dignity Long Term Care Insurance Can Help Protect Independence    Indicates a Newman Long Term Care Favorite! Dessert Some additional pieces with more information on annuity-based long term care solutions. Agent Resources: Brainshark Presentation - What Producers Need to Know About Medicaid Learn how to explain to clients that Medicaid won't help with most long term care Click here to view the Brainshark: https://www.brainshark.com/mutualofomaha/vu?pi=zGIzYILpDzLZvz0&intk=747304668 LIFE Foundation - realLIFEstories - Theresa Mollicone View PDF here: https://www.lifecatalog.org/content/files/AD-72.pdf Order reprints from the LIFE Foundation here: http://www.lifecatalog.org/theresa-mollicone-1-pager/ The Claims Process - Communicating to clients how claims are paid John Hancock - Understanding the Claims Process Genworth - Claims Processing Brochure John Hancock - Benefits Mini-Brochure Care Coordination - Communicating the value of one of the most overlooked, yet most important, benefits Transamerica - Care Coordination Explanation Genworth - Care Coordination Brochure Cash Benefits - Tools to Communicate How Full & Partial Cash Plans Work Cash Benefit and Flexibility Graph Transamerica - Partial Cash Explanation Place my order: Full Name:       Valid Email:

Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements.
Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.