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July LTCI Marketing Tools Menu
This month, our theme is Independence.
As we celebrate our nation's birthday this 4th of July, it's important to remind people that they need to plan for how they will maintain their own independence in the likely event that they (or someone they love) will need long term care.
We also provide tools that show how care coordination and cash benefits can help people maintain choice in their care. Share that news with them all month long.
Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements.
Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.
Starters (Pick 2) Quick and easy, these pieces are easy to share and don't take much time to prepare.
Like traditional icebreakers, they are ideal for use in networking events or other social engagements. They also offer easy ways to work bring up LTCI near the end of phone conversation.
In addition, they can be used in Social Media such as Facebook or LinkedIn, as these sites offer more character space than Twitter.
Special (Just in!) Videos to share
Embed these in your website, on your Facebook page, or email links to your clients.
The first video shares the story of how LTCI helped at claims time.
The other video shares the reasons why policyholders proactively planned to keep their independence using LTCI.
Joe Mollicone - A Burden Relieved
Months after his 65th birthday, Joe Mollicone suffered a stroke that left him partially paralyzed and unable to speak.
Joe's insurance started paying and was enough to cover his home-care needs.
Joe eventually reached his policy payout limit but continued to receive benefits because of his policy's shared-care rider allowing him to tap into his wife Theresa's benefits.
Because of the couple's wise planning, Joe received the care he needed and most of their retirement savings were preserved.
Entrees (Pick 1) These pieces are all pretty hearty, and take a bit more work, so don't bite off more than you can chew. Pick just one, and do it well.
Feature Article
Submit to your local newspapers or trade publications with your name and contact information. Print under your name and include as an envelope stuffer, larger email or use as website/blog content.
Designed for Twitter use with enough room to add a link, email address, etc. Tweet these short blurbs throughout the month. They also work great as a passive marketing taglines you can include in your email signature.
Blog/newsletter article
Designed for shorter article use like those favored in print or electronic newsletters (ConstantContact, CoolerEmail, etc.).
Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements.
Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.