May LTCI Marketing Tools Menu In May, we celebrate Mother's Day, and while we are celebrating the women in our lives, there is no better time to planning for their future long term care needs. 70% of all unpaid caregivers are women. In a recent study by MetLife's Mature Market Institute, seven of ten women report being either very or somewhat concerned about providing for their own or their spouse's long-term care needs. Long term care insurance can help provide relief and support services to family caregivers, and when these women can no longer care for their own needs, a long term care plan can help ensure that they receive the level of care that they deserve. Celebrate the women in your life this month, and help them explore their long term care planning options. Share this message with your clients by using the tools below! Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements. Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items. Just add the items you want to your order, then select the "Deliver to Me" option at the BOTTOM OF THE PAGE to have them delivered to your Inbox for easy access. Starters (Pick 2) Quick and easy, these pieces are easy to share and don't take much time to prepare. May Awareness Poster (Generic) Print off any size on your own color printer, or bring to a professional print shop to have printed up to 24" x 36". May Awareness Poster (Customizable) Download to have your graphics professional modify with your logo or contact info. Infographic - Women and Long Term Care  Print off and hand out, include in your newsletters or mailings, or include in your social media and email for the month. Infographics for Print or Web: Print-quality infographic Web infographics: Full infographic 70% of NH residents are women Caregivers Lose Opportunities Majority of claims are for women Stress of Caregiving Who will care for you? Conversation Icebreakers Like traditional icebreakers, they are ideal for use in networking events or other social engagements. They also offer easy ways to work bring up LTCI near the end of phone conversation. In addition, they can be used in Social Media such as Facebook or LinkedIn, as these sites offer more character space than Twitter. Special (Just in!) HIGHLY RECOMMENDED: NEW! Women's Brochure: "Three Generations at Breakfast"  Click here for a PDF to share with your clients via email or social media. To request 10 hard copies be mailed to you, click here. Entrees (Pick 1) These pieces are all pretty hearty, and take a bit more work, so don't bite off more than you can chew. Pick just one, and do it well. Feature Article Submit to your local newspapers or trade publications with your name and contact information. Print under your name and include as an envelope stuffer, larger email or use as website/blog content. Women without Long Term Care Plans Face Highest Risk  Press Release Fill in your agency and contact information in the areas provided and send to your local papers or trade publications. Modify and use as an envelope stuffer, email or website/blog content. Women without Long Term Care plans face highest risk Prospecting Letters 70 percent of unpaid caregivers are women; Help protect yourself from the consequences of a long term care event Sides (match with any other item) Social Media Pieces Designed for Twitter use with enough room to add a link, email address, etc. Tweet these short blurbs throughout the month. They also work great as a passive marketing taglines you can include in your email signature. Blog/newsletter article Designed for shorter article use like those favored in print or electronic newsletters (ConstantContact, CoolerEmail, etc.). Long-Term Care Insurance Offers Women Many Benefits Women Bear the Brunt of Caregiving Tolls Women Most Likely to Need Long-Term Care    Indicates a Newman Long Term Care Favorite! Dessert Some additional pieces with more information on women and financial planning, with an emphasis on long term care solutions. Agent Resources: A guide for women and their advisors in preparing for long term care (Genworth Financial) Available in PDF only Connecting with Women and Couples Agent Presentation (Genworth Financial) Financial Experience & Behaviors Among Women 2010-2011 (Prudential Research Study) The MetLife Study of Women, Retirement and the Extra-Long Life (Mature Market Institute) Place my order: Full Name:       Valid Email:

Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements.
Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.