September LTCI Marketing Tools Menu September is Life Insurance Awareness Month (LIAM). Capitalize on the awareness around Life planning this month, by having discussions with your clients on how Linked-Benefit LTCI products offer them the best of both worlds - Life and LTC protection - all in one product! To make the most of LIAM, take advantage of these resources: Share this message with your clients by using the tools below! Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements. Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items. Just add the items you want to your order, then select the "Deliver to Me" option at the BOTTOM OF THE PAGE to have them delivered to your Inbox for easy access. Starters (Pick 2) Quick and easy, these pieces are easy to share and don't take much time to prepare. Infographics: Self-Insuring vs. Linked Benefit LTCI Print off and hand out, include in your newsletters or mailings, or include in your social media and email for the month. Usage Ideas: Use these visuals in articles, websites, blogs or your other social media. Self-Insuring vs. Linked Benefit LTCI Self-Insuring vs. Linked Benefit LTCI Conversation Icebreakers Like traditional icebreakers, they are ideal for use in networking events or other social engagements. They also offer easy ways to work bring up LTCI near the end of phone conversation. In addition, they can be used in Social Media such as Facebook or LinkedIn, as these sites offer more character space than Twitter. Awareness Posters Usage Ideas: Print off any size on your own color printer, or bring to a professional print shop to have printed up to 24" x 36". Generic Poster Version of generic poster that can be modified by your graphics designer to add your logo, change to your colors, etc. (Please note that EPS files can only be opened using certain graphics or publishing programs such as Adobe Illustrator and Quark) Specials The Life Insurance Awareness Month Tools from Life Happens (formerly the Life Foundation) Life Happens has created a robust marketing campaign that includes everything you need to communicate the need to plan ahead with Life Insurance. Click here to access all those materials, including: Videos Logos Flyers Infographics Social Media Content And more! Multiple Solutions Consumer Brochure: A trifold consumer brochure that briefly discusses both traditional LTCI and Linked Benefits as solutions to the long term care problem. Download the PDF here, or order copies by contacting a wholesaler at Newman Long Term Care (612) 454-4400. Entrees (Pick 1) These pieces are all pretty hearty, and take a bit more work, so don't bite off more than you can chew. Pick just one, and do it well. Feature Article Submit to your local newspapers or trade publications with your name and contact information. Print under your name and include as an envelope stuffer, larger email or use as website/blog content. Life Insurance can help cover Long Term Care Costs Prospecting Letters Usage Ideas: Fill in your agency and contact information in the areas provided. Include as an envelope stuffer or email. A new type of life insurance policy can pay for long term care if you need it Press Releases Usage Ideas: Fill in your agency and contact information in the areas provided and send to your local papers or trade publications. Modify and use as an envelope stuffer, email or website/blog content. Life Insurance Awareness Month Highlights Importance of Long-Term Care Planning Sides (match with any other item) Social Media Pieces Designed for Twitter use with enough room to add a link, email address, etc. Tweet these short blurbs throughout the month. They also work great as a passive marketing taglines you can include in your email signature. Blog/newsletter article These shorter articles are variations of our larger monthly article. Choose the article(s) that best fit your clients: Linked Benefits offer consumers more bang for the buck More Americans turn to linked benefits to cover long term care needs Dessert Some additional pieces including Agent Use Only reference pieces detailing some of the ways to pay for premiums. Also, a study on consumer behavior that shows the need to design plans with affordable premiums. THESE PIECES ARE FOR PRODUCER USE ONLY!! Linked Benefit Quote Request Form Linked Benefits - Overview and Top Prospects Genworth TLC: Case Study: TLC vs. Money Markets Case Study: TLC vs. CDs Case Study: Asset Reallocation Leverage and the Initial Specified Amount Fact Sheet (159690FSA) Leverage and the Total Long Term Care Benefit Fact Sheet (159690FSB) Find a LTCI Solution - TLC vs. LTCI (160473FSA) Sales & Features Guide (133883) Quick Reference Guide (133982) TLC vs Pacific PremierCare TLC vs Nationwise YourLife CareMatters TLC vs. Lincoln MoneyGuard II TLC vs. OneAmerica/State Life Asset Care Lincoln MoneyGuard 2: Client Product Guide MoneyGuard 2 - Frequently Asked Questions Producer Product Reference Guide OneAmerica Asset-Care Portfolio: Producer Guide Presenting Asset Care to Your Clients Why Joint Life? Place my order: Full Name:       Valid Email:

Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements.
Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.