February LTCI Marketing Tools Menu Our robust selection of tools can be a bit overwhelming, so we've broken it out into an easy to digest menu of options. Just as you might in a restaurant, tackle only what you think you can finish. Follow our selection guidelines for the best experience. Only have time for appetizers? No problem. Want a four course meal? We've got you covered. Our marketing message in February is "People Buy LTCI Out of Love" and discusses how if you truly love your family, you should look into what having a long term care plan in place can do for them. Just add the items you want to your order, then select the "Deliver to Me" option at the BOTTOM OF THE PAGE to have them delivered to your Inbox for easy access. Starters (Pick 2) Quick and easy, these pieces are easy to share and don't take much time to prepare. February Awareness Poster (Generic) Print off any size on your own color printer, or bring to a professional print shop to have printed up to 24" x 36". February Awareness Poster (Customizable) Download to have your graphics professional modify with your logo or contact info. NEW! Infographic - 5 Steps to Getting LTCI  Print off and hand out, include in your newsletters or mailings, or include in your social media and email for the month. PDF of all steps JPG - 5 Steps Intro JPG - Step 1, Examine Your Assets JPG - Step 2, Evaluate Your Needs JPG - Step 3, Shop and Compare JPG - Step 4, Choose and Adjust JPG - Step 5, Consult and LTCI Agent Icebreakers Like traditional icebreakers, they are ideal for use in networking events or other social engagements. They also offer easy ways to work bring up LTCI near the end of phone conversation. In addition, they can be used in Social Media such as Facebook or LinkedIn, as these sites offer more character space than Twitter. Sides (match with any other item) Social Media Designed for Twitter use with enough room to add a link, email address, etc. Tweet these short blurbs throughout the month. They also work great as a passive marketing taglines you can include in your email signature. Blog/newsletter article Designed for shorter article use like those favored in print or electronic newsletters (ConstantContact, CoolerEmail, etc.). Protect Your Loved Ones with LTCI The Tolls of Caregiving Entrees (Pick 1) These pieces are all pretty hearty, and take a bit more work, so don't bite off more than you can chew. Pick just one, and do it well. Feature Article Submit to your local newspapers or trade publications with your name and contact information. Print under your name and include as an envelope stuffer, larger email or use as website/blog content. The True Impact of Not Planning for Long-Term Care  Press Release Fill in your agency and contact information in the areas provided and send to your local papers or trade publications. Modify and use as an envelope stuffer, email or website/blog content. Show Your Love with the Gift of Planning this Valentine's Day Reprints to Share Attach these to emails, print off and include in mailings, or set out in your waiting room. Wall Street Journal's "When Inheritance is Negative" "Beyond Dollars - The Primary Caregiver" from Genworth Financial White Paper    Indicates a Newman Long Term Care Favorite! Dessert Do You Have a Long Term Care Insurance Business Plan? Read this quick one page article from John Hancock for ideas on creating and sticking to a plan designed to bring you increased LTCI sales in the new year! LTCI Prospects Checklist  Print off this piece to help you identify your prime LTCI prospects to contact. Use it to prospect your current book of business, and to discover new sources of LTCI sales in the new clients you add this year. Calculate How LTC Events Can Impact Your Book of Business Use this simple calculator to see how even a small number of uninsured clients could dramatically impact your book of business. Place my order: Full Name:       Valid Email:

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Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.