January LTCI Marketing Tools Menu Our marketing message in January is to start the year off with a plan. For advisors, we're offering our assistance in helping you create a plan for the New Year to identify and approach more people about LTC Insurance. We're offering simple tools to help you do this. For consumers, our messages focus on why creating a long term care plan should be one of their resolutions for the New Year. Share this message with your clients by using the tools below! Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements. Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items. Just add the items you want to your order, then select the "Deliver to Me" option at the BOTTOM OF THE PAGE to have them delivered to your Inbox for easy access. Starters (Pick 2) Quick and easy, these pieces are easy to share and don't take much time to prepare. January Awareness Poster (Generic) Print off any size on your own color printer, or bring to a professional print shop to have printed up to 24" x 36". January Awareness Poster (Customizable) Download to have your graphics professional modify with your logo or contact info. NEW! Infographic - 5 Steps to Getting LTCI  Print off and hand out, include in your newsletters or mailings, or include in your social media and email for the month. PDF of all steps JPG - 5 Steps Intro JPG - Step 1, Examine Your Assets JPG - Step 2, Evaluate Your Needs JPG - Step 3, Shop and Compare JPG - Step 4, Choose and Adjust JPG - Step 5, Consult and LTCI Agent NEW! Infographic - Buy Young, Buy Healthy Based on an information from an AALTCI study, this graphic illustrates that the older you get, the more likely you are to be declined due to health. Icebreakers Like traditional icebreakers, they are ideal for use in networking events or other social engagements. They also offer easy ways to work bring up LTCI near the end of phone conversation. In addition, they can be used in Social Media such as Facebook or LinkedIn, as these sites offer more character space than Twitter. Special (Just in!) JUST IN! New Video to Share:   Hollywood A-Listers Rob Lowe and Maria Shriver share their personal caregiving stories Maria Shriver and longtime friend, actor Rob Lowe, sit down to discuss the impact of aging in America and the importance of raising awareness around the need for long term care planning. Maria and Rob share personal caregiving experiences and encourage viewers to have "the talk" with family and friends regarding long term care planning. Share this link via email or social media, or embed the YouTube video in your blog or website. Prospecting Letter Announcing You Now Offer LTCI  When's the last time you let your clients know that you are their LTCI resource? This letter is perfect to introduce LTCI to clients, or re-introduce them to the concept. NEW! Difficult Conversations Sticky Notes  The easiest passive marketing you can do! Scribble your name and phone number on our sticky notes, and have your assistant include it on any outgoing client correspondence this month. Add this to your order, and we will automatically send you a pack of 25 sticky notes to get started! Entrees (Pick 1) These pieces are all pretty hearty, and take a bit more work, so don't bite off more than you can chew. Pick just one, and do it well. Feature Article Submit to your local newspapers or trade publications with your name and contact information. Print under your name and include as an envelope stuffer, larger email or use as website/blog content. Planning Ahead for Long-Term Care Prospecting Letter Do a targeted mailing to your most likely LTCI clients. 4 Simple Decisions Press Release Fill in your agency and contact information in the areas provided and send to your local papers or trade publications. Modify and use as an envelope stuffer, email or website/blog content. How to Create Your Long Term Care Plan Sides (match with any other item) Social Media Designed for Twitter use with enough room to add a link, email address, etc. Tweet these short blurbs throughout the month. They also work great as a passive marketing taglines you can include in your email signature. Blog/newsletter article Designed for shorter article use like those favored in print or electronic newsletters (ConstantContact, CoolerEmail, etc.). Long-Term Care Insurance is as easy as 1-2-3-4 Tips for Discussing Long-Term Care with Loved Ones When to Buy Long-Term Care Insurance    Indicates a Newman Long Term Care Favorite! Dessert Some additional pieces including Agent Use Only reference pieces Do You Have a Long Term Care Insurance Business Plan? Read this quick one page article from John Hancock for ideas on creating and sticking to a plan designed to bring you increased LTCI sales in the new year! LTCI Prospects Checklist  Print off this piece to help you identify your prime LTCI prospects to contact. Use it to prospect your current book of business, and to discover new sources of LTCI sales in the new clients you add this year. Calculate How LTC Events Can Impact Your Book of Business Use this simple calculator to see how even a small number of uninsured clients could dramatically impact your book of business. Place my order: Full Name:       Valid Email:

Disclaimer: By using any of these pieces, you are assuming all responsibility for the content of these pieces. Please use as you wish, and modify as needed to meet your own compliance requirements.
Newman Financial Services, LLC dba Newman Long Term Care is not liable for any errors or omissions contained herein, or in any state or company compliance issues that may arise from improper use of these items.